ATTENTION: those who want to own a business

Expert Advice on How To Find The Best Business For You That Minimizes Risk and Fits Into Your Life

Even if you want to be a full time, part-time, or totally passive business owner

CLICK The unmute button to discover how you can find the right business

Unbiased advice from an expert

Start or buy a business

Physical or online businesses

ATTENTION: those who want to own a business

Expert Advice on How To Find The Best Business For You That Minimizes Risk and Fits Into Your Life

Even if you want to be a full time, part-time, or totally passive business owner

watch this video to learn more

Unbiased advice from an expert

Start or buy a business

Physical or online businesses

Bad News:

There are brokers, coaches, and consultants who know all the "secrets" of their industry. They have access to the best deals and inside information.

But they are hard to find. If you do find one, they’ll likely push their own business model.

A business broker selling home services will say home services is the best option. Franchise consultants will push franchising. Amazon sellers will say their model is best.

They won’t tell you if you’d be better off doing something else because they don’t sell that.

It gets worse.

There’s a lot of money to be made as the middleman, so many brokers, consultants, and online "gurus" flood the market.

Many of them don't really know what they’re doing, but with a little money, anyone can create a fancy website or YouTube channel.

For people trying to start a business, it can feel like trying to swim with a heavy backpack—it’s overwhelming!

picture of author speaking at conference

Speaking About the Future of Tech businesses

The Old Ways Don't Work Anymore

To keep your head above water, you've got a few choices:

First, you could try to do it all yourself from scratch. You don't need any help right? You could do it the "old school" way and just gut it out.

That may be the best solution for you, if you have a proven idea and experience in the service.

Oh, and you also need the capital to grow the business with minimal revenue and still cover your living expenses.

And you have the time to dedicate to a brand new venture that hasn't been tested.

But what if you don't have those things?

You are more likely to fail than succeed over a 10 year timespan as a local business owner.

The failure rate only increases for tech startups.

Like it or not, new business owners without any crossover experience need guidance.

So now, you might think to yourself, "Okay, I will just go use a broker or coach. That's what everyone else is doing!"

Using a random business broker, franchise coach, or online program Is NOT The Answer

The problem is: anyone can start one of these businesses!

The problem is that anyone can start one of these businesses!

Whenever you find a so-called "expert," it’s hard to know if they’re really qualified. Maybe 1 in 3 business brokers is an actual expert. For franchise brokers, it might be 1 in 10. For YouTube "gurus," it’s more like 1 in hundreds or even thousands.

There’s so much money to be made that people keep jumping into the industry, and not enough are failing out fast enough.

Why do people trust these brokers, coaches, or gurus? Because they do know a little more than the average person.

The famous conman Frank Abagnale Jr. once taught a whole semester by just staying one chapter ahead of the class.

These brokers and coaches buy a basic course on business finance or franchising, then repeat what they learned to you. They seem like experts, but they end up giving bad advice while getting paid well for it.

Proof? Brokers have recommended franchises involved in serious lawsuits, with poor business plans, or they recommend good businesses to people who don't have the experience needed to succeed.

The result? Failed businesses, massive debt, and drained retirement accounts.

So... if you can't do it from scratch and you don't know which experts to trust...

Bad News:

There are brokers, coaches, and consultants who know all the "secrets" of their industry. They have access to the best deals and inside information.

But they are hard to find. If you do find one, they’ll likely push their own business model.

A business broker selling home services will say home services is the best option. Franchise consultants will push franchising. Amazon sellers will say their model is best.

They won’t tell you if you’d be better off doing something else because they don’t sell that.

It gets worse.

There’s a lot of money to be made as the middleman, so many brokers, consultants, and online "gurus" flood the market.

Many of them don't really know what they’re doing, but with a little money, anyone can create a fancy website or YouTube channel.

For people trying to start a business, it can feel like trying to swim with a heavy backpack—it’s overwhelming!

Speaking About Tech Businesses

The Old Ways Don't Work Anymore

To keep your head above water, you've got a few choices:

First, you could try to do it all yourself from scratch. You don't need any help right? You could do it the "old school" way and just gut it out.

That may be the best solution for you, if you have a proven idea and experience in the service.

Oh, and you also need the capital to grow the business with minimal revenue and still cover your living expenses.

And you have the time to dedicate to a brand new venture that hasn't been tested.

But what if you don't have those things?

You are more likely to fail than succeed over a 10 year timespan as a local business owner.

The failure rate only increases for tech startups.

Like it or not, new business owners without any crossover experience need guidance.

So now, you might think to yourself, "Okay, I will just go use a broker or coach. That's what everyone else is doing!"

Using a random business broker, franchise coach, or online program Is NOT The Answer

The problem is: anyone can start one of these businesses!

The problem is that anyone can start one of these businesses!

There’s so much money to be made that people keep jumping into the industry, and not enough are failing out fast enough.

Why do people trust these brokers, coaches, or gurus? Because they do know a little more than the average person.

The famous conman Frank Abagnale Jr. once taught a whole semester by just staying one chapter ahead of the class.

Proof? Brokers have recommended franchises involved in serious lawsuits, with poor business plans, or they recommend good businesses to people who don't have the experience needed to succeed.

The result? Failed businesses, massive debt, and drained retirement accounts.

So... if you can't do it from scratch and you don't know which experts to trust...

What The Hell Are You Supposed To Do?!

Take Our Quiz And Get Matched to Vetted Experts in Their Field

What The Hell Are You Supposed To Do?!

Take Our Quiz And Get Matched to Vetted Experts in Their Field

What's the solution?

Start your business search with our custom quiz.

It will ask about your goals, business experience, available investment, time, and interests.

Here’s what makes us different: we’re not brokers or gurus pushing one way to do business. We’re committed to giving the best advice, even if that means saying, “not right now.”

There are many paths to business success, but we’ll only recommend the ones we’ve tried and believe in.

We also only suggest brokers, coaches, or programs that we’ve personally vetted and trust.

We’ll explain the risks of each option and who is most likely to succeed, so you can decide what’s best for you.

Proud owner of 3 Territories of a Tippi Toes Franchise

What's the solution?

Start your business search with our custom quiz.

It will ask about your goals, business experience, available investment, time, and interests.

Here’s what makes us different: we’re not brokers or gurus pushing one way to do business. We’re committed to giving the best advice, even if that means saying, “not right now.”

There are many paths to business success, but we’ll only recommend the ones we’ve tried and believe in.

We also only suggest brokers, coaches, or programs that we’ve personally vetted and trust.

We’ll explain the risks of each option and who is most likely to succeed, so you can decide what’s best for you.

Proud owner of 3 Territories of a Tippi Toes Franchise

Why Can I Trust You?

I Know What You're Saying, "Josh, If I Can't Trust All These Brokers and Coaches, Why Can I Trust You?"

That's a great question, so let me tell you a bit about myself.

I graduated from the Naval Academy and served as a Marine Corps Officer. After my time in the Marines, I became a "Franchise Coach."

Later, I launched a tech startup in the blockchain space. I raised my first round of funding, but the second round never came through, and I struggled to keep the company afloat.

I returned to franchising, where I sold individual franchises and worked again as a Franchise Coach. However, I could only recommend a limited portfolio of franchises that my company represented.

At the same time, I started a software agency, white-labeling a CRM for small businesses (like Salesforce, but for local companies).

I also bought three franchise territories, which I still run with a partner.

Apparently this is enough business experience to be a franchise consultant

Wait You Became a "Franchise Coach" With No Business Experience?

Not only did I not have any business experience, I didn't have any experience working for a private company at all. But I bought the $25,000 package, went through the classes, and put myself out there as an expert.

I helped over a dozen people start a franchise, and knowing what I know now I realized I recommended bad fits or got lucky with the ones I got right. How could I make good recommendations if I had never owned a business?

Of course, now I do have franchise experience, startup experience, and online business experience.

So You Have Some Experience, But WHY Can I Trust You?

I have always believed in the saying, when someone shows who they are- believe them.

Most recently, when working for a franchise sales company I was let go from my positions as a sales person because I couldn't sell enough units. Let me correct that, I could have sold enough units. But I chose not to.

Knowing all the other options out there and the ins and outs of the franchise I was selling, I refused to sell to people who weren't the absolute perfect fit.

What's crazy is I was representing two amazing franchises. I mean, absolute gold. Great business model, great support systems. great revenue potential.

But I knew that they were only gold to the right people, otherwise the business would be more like lead weights in their pockets while they are trying to swim.

In fact, the franchise that I believe had the best product and highest revenue potential actually had one of the highest SBA loan default rates in all of franchising.

It wasn't because of the business model, it was because it needed a very specific person and franchise consultants just sold the business to whoever would listen.

I Know What You're Saying, "Josh, If I Can't Trust All These Brokers and Coaches, Why Can I Trust You?"

That's a great question, so let me tell you a bit about myself.

I graduated from the Naval Academy and served as a Marine Corps Officer. After my time in the Marines, I became a "Franchise Coach."

Later, I launched a tech startup in the blockchain space. I raised my first round of funding, but the second round never came through, and I struggled to keep the company afloat.

I returned to franchising, where I sold individual franchises and worked again as a Franchise Coach. However, I could only recommend a limited portfolio of franchises that my company represented.

At the same time, I started a software agency, white-labeling a CRM for small businesses (like Salesforce, but for local companies).

I also bought three franchise territories, which I still run with a partner.

This was enough experience to be a franchise consultant apparently

Wait You Became a "Franchise Coach" With No Business Experience?

Of course, now I do have franchise experience, startup experience, and online business experience.

So You Have Some Experience, But WHY Can I Trust You?

I have always believed in the saying, when someone shows who they are- believe them.

Knowing all the other options out there and the ins and outs of the franchise I was selling, I refused to sell to people who weren't the absolute perfect fit.

What's crazy is I was representing two amazing franchises. I mean, absolute gold. Great business model, great support systems. great revenue potential.

But I knew that they were only gold to the right people, otherwise the business would be more like lead weights in their pockets while they are trying to swim.

In fact, the franchise that I believe had the best product and highest revenue potential actually had one of the highest SBA loan default rates in all of franchising.

It wasn't because of the business model, it was because it needed a very specific person and franchise consultants just sold the business to whoever would listen.

What Does The Process Look Like?

Know The Path Before You Start

The first step is to take our quiz to see what the system suggests as a good fit for you.

Next you will speak with me to tell me a bit more about your situation, experience, and goals.

I will recommend what you should look into, which could be one or all of the following:

Speak with a vetted franchise consultant
Look into online businesses
Look into resales of an existing business
Start your own business

After you start your research phase, you will have access to an online community to share your experiences and ask questions.

You will also have access to me for referrals to experts who can do things like:

Start a business entity
Conduct a feasibility study (do you have the demographics in your area for the business to succeed?)
Lawyers to review documents
Marketing and software partners
Business coaching resources

No Commitment

You can decide this isn't for you at any time. This is a big decision and you may decide business ownership isn't for you. That is totally fine.

Know The Path Before You Start

The first step is to take our quiz to see what the system suggests as a good fit for you.

Next you will speak with me to tell me a bit more about your situation, experience, and goals.

I will recommend what you should look into, which could be one or all of the following:

Speak with a vetted franchise consultant
Look into online businesses
Look into resales of an existing business
Start your own business

After you start your research phase, you will have access to an online community to share your experiences and ask questions.

You will also have access to me for referrals to experts who can do things like:

Start a business entity
Conduct a feasibility study (do you have the demographics in your area for the business to succeed?)
Lawyers to review documents
Marketing and software partners
Business coaching resources

No Commitment

You can decide this isn't for you at any time. This is a big decision and you may decide business ownership isn't for you. That is totally fine.

There is a secret way to get access to insider franchise information and save $10,000+ when buying a franchise

I will provide this secret in a 6 minute video

Submit your information below and the video will be emailed to you

What you will learn:

-The secret that gives you access to insider franchise information
-The most important questions to ask in your franchise research
-The ability to do all your own research instead of using a gatekeeper
-Save tens of thousands or more when you purchase a franchise. I saved nearly nearly $50,000 using this method
-I can also answer any other questions you have about franchising in general

I will provide this secret in a 15 minute call

but it isn't for everyone

Schedule this call only if:

You have a net worth of over $500,000
You have liquid capital over $100,000
You have at least 6 months before you want to find the right franchise
You want to do your own research
You are confident you will start a franchise, if you can find the right one

One Last Thing

If you're one of those people that scans to the bottom, here's a recap...

Find The Right Business is led by someone with experience across many types of businesses, and we've seen too many people lose money on bad franchises, online businesses, and false opportunities.

I've witnessed millions of dollars lost to scams and business models that were doomed from the start, often pushed by franchise coaches, brokers, and online "gurus."

We’re tired of it, which is why we’re committed to giving you the honest truth—the good, the bad, and the ugly.

We’ll get to know you and your situation to recommend business models we trust or connect you with vetted experts.

It all starts with taking our 2-minute quiz, followed by a 15-minute call where we’ll review your results, learn more about your background and goals.

Then we give you our recommendation on whether you should start a business—and if so, which model is the best fit.

No Commitment

You can decide this isn't for you at any time. This is a big decision and you may decide business ownership isn't for you. That is totally fine.

If you're one of those people that scans to the bottom, here's a recap...

Find The Right Business is led by someone with experience across many types of businesses, and we've seen too many people lose money on bad franchises, online businesses, and false opportunities.

I've witnessed millions of dollars lost to scams and business models that were doomed from the start, often pushed by franchise coaches, brokers, and online "gurus."

We’re tired of it, which is why we’re committed to giving you the honest truth—the good, the bad, and the ugly.

We’ll get to know you and your situation to recommend business models we trust or connect you with vetted experts.

It all starts with taking our 2-minute quiz, followed by a 15-minute call where we’ll review your results, learn more about your background and goals.

Then we give you our recommendation on whether you should start a business—and if so, which model is the best fit.

No Commitment

You can decide this isn't for you at any time. This is a big decision and you may decide business ownership isn't for you. That is totally fine.

Frequently Asked Questions

General Questions

What kind of business opportunities do you work with?

We work with online business models, online business acquisition, new franchise sales, franchise resales, non-franchise business resales, and low-cost business opportunities that aren't online.

How do you make your recommendations?

We know every business requires some combination of time, money, energy, and a level of experience. We learn what you are willing to spend in each category and make recommendations based on that. Using our experience of running businesses and consulting others, we know what it takes to be successful in each opportunity.

What resources do you provide?

We will recommend the business model/ business models that are the best fit, who the top advisors in that field are, and make introductions to the people and tools you need to be successful.
Once you start your research, you will have access to our private community of people searching for a business to share your findings. You will also receive recommendations to lawyers, market researchers, and accountants.

Are your services free?

Yes, I get paid as an "affiliate" for the businesses and advisors I recommend. This is important because we get paid for the introduction, not if you buy a business. This means we can be totally objective to you buying or not buying so we can provide unbiased advice through out your entire research process.

How long does it take?

We will have a 15 minute conversation to understand your situation and make recommendations. If needed, we may have another 30 minute call to provide more education. After that, it is up to you to decide how much research you want to do on the specific business we recommended.

What are the risks of working with Find The Right Business?

You might hate my voice and regret the 15 minutes we spent on a video call. Besides that, not much.

How would you describe your perfect date?

Surf session follow by a poke bowl and ice cream at Handels. Not sure how this relates to finding the right business, but you have to give the people what they want.

Who is this for?

This is for anyone who is interesting in starting a business but don't know how or don't know what business to start. You don't need capital to start but you will need at least some time to do the research and run the business. If you can spare at least 10 hours a week, we can find something for you.

We do have one truly passive option but it is only for accredited investors ($1M net worth, not including your primary residence or you make over $200k/year for individuals or $300k for spouses).

If you have a killer idea and want to raise money for the next tech unicorn, we can't help you.

What does the process involve?

You will take our 2 minute quiz, or you can schedule the 15 minute call, and we will ask the quiz questions on the call.
Then we will dive deeper into your experience, desire, goals, etc to make a final recommendation on a business model(s) you should check out. Depending on your particular situation, a 30 minute follow on call may occur.

The questions we ask can seem a little personal but they are necessary for making a decision like this.

After that, it depends on the business model. Researching a new franchise location can take about 3 months, researching a resale can take 6+ months, but starting an online business can happen in just a few weeks.

Can you help with financing?

We can make some recommendations about business loan brokers or financial institutions that can assist with self-directing a retirement account without any penalties.

Franchise Related Questions

What is franchising, and how does it work?

Franchising allows you to own and operate a business that uses an established brand's name and business model. You’ll benefit from their marketing, systems, and support while running your own location.

What are the advantages of owning a franchise?

Franchises offer lower risk compared to starting a business from scratch, provide a proven business model, and offer support from the franchisor. This can be a good option if you want to be in business for yourself, but not by yourself.

How much does it cost to buy a franchise?

Franchise costs vary widely depending on the industry and brand. You’ll typically need to pay an initial franchise fee ($40,000-$60,000), ongoing royalties, and have enough capital to cover startup costs and working capital.

How do I get started with franchising?

We’ll connect you with a vetted franchise consultant who can help you explore options that fit your goals, financial situation, and preferred industry. The consultant will guide you through the selection and buying process.

What are the risks of franchising?

Anyone can franchise their business without actually proving it is a solid business model that will work in all parts of the country. You can lose everything you invest if you make a poor decision.

Can I finance a franchise?

Yes, this is a major benefit of a franchise. Because you are receiving help from a HQs, banks feel more comfortable lending you capital for your startup than if you were starting a business on your own.

Typically, you will need a 20% down payment and another $50,000 of liquid capital in case you underestimated how much capital the business would need.

You also need to show you can pay all your living expenses until the business starts profiting. This can be from a spouse's job, your job that you are keeping, or savings.

Buying a Business Questions

What are the benefits of buying an existing business?

When you buy an existing business, you acquire an operation that already has customers, revenue, and established systems, reducing startup risk and helping you generate income sooner.

What should I look for when buying a business?

Important factors include financial performance, market conditions, customer base, and the reasons the current owner is selling. We connect you with brokers who help evaluate businesses and ensure you make an informed decision.

How do I finance the purchase of a business?

There are several options, including Small Business Administration (SBA) loans, seller financing, and investor partnerships. We can guide you through the financing options available based on your situation.

Banks like financing acquisitions because the business is proven. However, they will want to see you have experience running a business similar to the one you are buying.

What's the difference between buying an online business and an in-person business?

Honestly, not much. You will go through the usual due diligence process and can get financing.

If you want to finance an online business, the bank will want to see you have experience operating an online business.

How do I find a business broker?

We work with the largest online business broker that is used by big names in the acquisition space like Codie Sanchez. It has the most diverse selection and brokers who go into the books of the business to make sure they are legitimately make the revenue they claim.

This broker website is called Flippa (click to visit)

For non-online businesses, we will help identify a local business broker. Selling a business is typically a local affair and we can either help you with finding one (for free) or give you the questions you should be asking to make sure they are experienced. (Typically the longer they have been in business, the better. Let them make rookie mistakes with someone else).

Where do you find online businesses for sale?

There is a broker website called Flippa (click to visit)

They are the largest online business broker that is used by big names in the acquisition space like Codie Sanchez. It has the most diverse selection and brokers who go into the books of the business to make sure they are legitimately make the revenue they claim.

Online Business Questions

What kinds of online businesses can I start?

For starting a business, we recommend the following opportunities (we have gone through the training and all of these):

Go Highlevel is the most flexible software allowing you a range of options

- Click Here for training to get setup and find your first client in 5 Days

- Click here for 30 day free trial

- This includes extensive training and onboarding from Highlevel

- Start a SaaS company selling needed digital services to small businesses

- Start a fully integrated e-comm store

- Work as a freelancer for services such as website designer, social media manager, AI call implementation,

automations implementation, and more

- Start a free or paid private community where you teach others. The community can be the product, you can offer the

community for free but sell courses inside the community, or you can have free online tools and paid consulting. Lots

of options for thought leaders to make money

- Start an online reputation management agency

UpHex (click here for 14 day free trial)

- This includes extensive training, but if you have never done any digital marketing before, I would recommend their $2,000 MVP training program

- Start a digital marketing company with pre-made ads, landing pages, and help with prospecting. Your job is closing the

sale

BrandBlast (7 day free trial)

- Open a social media management company or SaaS offering

- AI will make and post all the content on behalf of your clients, you just need to make light edits and set it up

ClickFunnels Free Trial

- If you have a business idea and need a simple way to sell it online, this is the best tool

- These guys also have the best online marketing training I have seen that is either included or is super cheap.

- These also have deals like this to walk you through your journey of e-com or selling expert services like consulting

How do you make your recommendations?

We are intimately familiar with every business option listed in the question above and know what it takes to succeed in all of them. After getting to know you and your goals, we will make an option that best suits you.

What resources do you provide?

All of our business opportunities have extensive training to get started.

We offer a free online community where you can speak with others who are working along the same path as you and share tips and experience.

Passive Investing Questions

What does passive investing mean?

Passive investing allows you to invest money into a business or franchise without actively managing it day-to-day. It’s a way to earn income while minimizing your time commitment.

What are the risks of passive investing?

Like any investment, passive investing carries risks. The level of risk depends on the type of business and industry. We help you understand the risks and rewards of various opportunities before you invest.

What is the opportunity?

We work with this company to offer passive investments in franchise locations. You only have to start with $500 making it an easy option to test out before making a large investment.

You must be an accredited investor- Net worth of $1M or you make $200k/year or you and your spouse make a combined $300k/year

Their in-house team of experts sort through hundreds of opportunities to ensure investors are only presented with the best options.

Low Cost Business Opportunity Questions

What kind of business opportunities do you work with?

Although we really like our online business opportunities, we know they aren't for everyone. If you want an in-person opportunity that costs less that a franchise than we have a number of options.

They range from things like vending machines, medical billing, insurance agencies, or becoming a financial advisor. These opportunities cost anywhere from $125 to $55,000 to start and all come with extensive training and support.

How do you make your recommendations?

We have every business requires some combination of time, money, energy, and a level of experience. We learn what you are willing to spend in each category and make recommendations based on that. Using our experience of running businesses and consulting others, we know what it takes to be successful in each opportunity.